06 / BRAND SEARCH
Expanding a Casino Brand’s TOP-3 Footprint
TOP-3 branded keyword coverage increased from 27 to 150 keywords, creating a significantly broader branded search footprint.
THE CHALLENGE
Expand the casino brand’s TOP-3 footprint across branded search demand.
THE APPROACH
Brand protection, SERP ownership and SEO execution were directed toward broader branded keyword coverage.
RESULT
27 → 150
BRAND PROTECTION · BRANDED SEARCH · SERP OWNERSHIP · SEO