02 / COMMERCIAL RANKINGS
From TOP 40 to TOP 1–3
A poker operator had strong commercial demand but limited visibility. Search architecture, technical remediation and a unique content footprint moved key queries into TOP 1–3 positions.
THE CHALLENGE
Improve visibility for commercially valuable poker queries from a limited starting position.
THE APPROACH
Search architecture, technical remediation and a differentiated content footprint focused effort on priority queries.
RESULT
TOP 40 → TOP 1–3
TECHNICAL SEO · SEARCH ARCHITECTURE · CONTENT STRATEGY · ON-PAGE OPTIMIZATION